Completed project · 2017–2020
Media competence for mobile, app-based working and learning
The MeMoApp project, funded by the Federal Ministry of Education and Research and the European Social Fund, addresses professional drivers, an occupation with a particularly high degree of mobility. The occupational profile has changed fundamentally in recent years. Rising cognitive demands and the consequences of mediatisation and digitalisation confront employees with new challenges. Promoting media competence is an important prerequisite for meeting these challenges. To this end, MeMoApp has developed a company media education concept, under the umbrella term MekoSmartHub, as the basis for systematically integrating the promotion of media competence into the company’s working and learning culture. In addition, a mobile app that supports professional drivers in their daily work was developed in close cooperation with the practice partners.
MeMoApp thus supports professional drivers and their employers in developing a workplace-oriented company learning culture that integrates the promotion of media competence as a central aspect. At the centre of the corresponding learning, working and media practices is the Media Competence SmartHub (MekoSmartHub), which serves as the bracket for the intelligent connection of all activities, (media) technologies and (learning) content that serve occupation-specific competence development and the promotion of media competence in the company. Technically, the MekoSmartHub offers professional drivers a digital, work-process-oriented learning, information and communication environment in the form of a mobile app, which they can use in an action-oriented way to master their occupational tasks – for example, support in the ‘correct’ handling of digital tachographs and telematics systems, information on energy-efficient driving, on documenting and correctly carrying out pre-departure checks and on finding their way at loading and unloading points – and to acquire media competence. Users can compile the content of the MekoSmartHub individually, enrich it with their own content (user-generated content) and share it with one another.
Within the overall MeMoApp project, the Institute Technology and Education (ITB) at the University of Bremen is responsible for the sub-project ‘Developing an occupational field-of-activity structure for the occupation of professional driver’. The development of the occupational field-of-activity structure is based on the occupational-science concept of the Kompetenzwerkstatt (see link in the blue box) and, in particular, on the expert workshop method.