Potenzial 45+

The development partnership “Potenzial 45+” addresses the target group of people over 45 who are long-term unemployed or threatened by unemployment in the near future. The main objective is to implement a competence centre for the counselling, qualification and placement of older people aged 45 and over in Hamburg. It is to be run by the operational partners and closely interlinked with existing structures. The centre is aimed equally at job seekers, employees and HR managers in SMEs. Within the centre, the development partnership provides career planning tailored to the target group and supports SMEs in adapting to demographic change. The aim is the (re)integration of people over 45 into the labour market and the tapping of unused potential. Furthermore, society as well as the target group itself are to be sensitised to the problems associated with demographic change. In detail, profiles are to be drawn up, qualification measures developed and carried out, a placement database created, and health prevention measures implemented.